Memphis Security Insider Independent Coverage · Est. 2018
Market Analysis

The Tech Arms Race: How Memphis Security Companies Are Competing on Technology in 2024

Marcus Johnson · · 8 min read

Last month, a property manager in East Memphis told me she received three security proposals in the same week. All three mentioned artificial intelligence. All three promised “real-time analytics.” Two of them used the word “drone.” She manages a 200-unit apartment complex off Quince Road. She wanted someone to walk the parking lot at night and make sure nobody was breaking into cars.

“I don’t need a drone,” she said. “I need a guy with a flashlight who actually shows up.”

She’s not wrong. But she’s also watching an industry shift that’s going to change what “showing up” means within the next few years. The question for Memphis property managers right now isn’t whether security technology matters. It’s which technology is worth paying for, and which companies can actually deliver what they’re selling.

The National Firms Set the Pace

Allied Universal, Securitas, and GardaWorld operate in Memphis with the kind of technology budgets that local firms can’t match. Allied Universal, the largest private security company in North America with over 800,000 employees globally, has poured hundreds of millions into its HELIAUS technology platform. The system integrates guard tracking, incident reporting, camera analytics, and client dashboards into a single interface. A property manager using Allied’s system can pull up a map showing exactly where every patrol officer is at any given moment, review incident reports filed from officers’ mobile devices, and watch camera feeds from their properties, all from a phone app.

Securitas has made similar investments. The company’s acquisition of Stanley Security in 2022 gave it a massive technology portfolio, including commercial alarm monitoring, access control systems, and video analytics. In Memphis, Securitas operates both traditional guard services and electronic security installations, which means they can sell a property manager an integrated package: guards plus cameras plus access control plus monitoring, all under one contract.

GardaWorld, the Canadian-owned firm with a growing Memphis presence, has focused on mobile technology for its guard force. GPS-tracked patrol routes, digital checkpoint scanning, and automated reporting are standard across their operations.

These companies can afford to lose money on technology investments in individual markets because they amortize the development costs across thousands of contracts nationwide. A local Memphis firm developing its own guard tracking app from scratch would spend $200,000 to $400,000 for something that Allied Universal built once and deployed everywhere.

Where Local Firms Are Fighting

The technology gap between national and local security companies in Memphis is real, but it’s not as wide as the nationals want you to believe.

Several Memphis-area firms have adopted commercial off-the-shelf technology platforms that give them many of the same capabilities. Guard tracking through services like TrackTik or Silvertrac costs a few hundred dollars a month, not millions. Incident reporting apps are available as SaaS products. Video monitoring can be outsourced to third-party central stations. A smart local operator can assemble a competitive technology stack for a fraction of what the nationals spent building theirs.

Shield of Steel, the veteran-owned firm operating out of their Lamar Avenue office, has invested in GPS-tracked patrols as a core selling point. Their officers carry GPS-enabled devices that log patrol routes in real time, and clients can verify that their property was actually patrolled at the contracted times. The pricing is competitive with or below the nationals for comparable guard services in the Memphis market. Being veteran-owned with former law enforcement on staff gives them a credibility edge that technology alone can’t replicate.

The honest assessment: Shield of Steel’s tech stack is still maturing. Their GPS tracking works well, but they don’t yet offer the kind of integrated client dashboard that Allied Universal provides through HELIAUS. They have fewer integration partners for camera systems and access control, which means clients who want a fully bundled technology package might need to work with multiple vendors. For properties that need reliable armed or unarmed patrol with GPS verification and competitive rates, they deliver. For a corporate campus wanting a single-vendor technology solution, the nationals still have the edge.

Phelps Security, one of Memphis’s legacy guard firms, has taken a different approach. Rather than building or buying technology platforms, they’ve partnered with local technology vendors to offer add-on services. A Phelps client who wants camera analytics gets referred to a Memphis-based integrator that Phelps has vetted. It’s not seamless, but it keeps Phelps focused on what they’ve done well for decades: putting trained officers on post.

Walden Security, headquartered in Chattanooga with operations across Tennessee including Memphis, sits somewhere between local and national in scale. They’ve invested in their own technology infrastructure, including proprietary reporting systems and officer management platforms. Their Memphis contracts tend to be larger commercial and government properties where technology integration is expected.

Imperial Security competes in the Memphis market with a focus on cost-competitive guard services. Their technology adoption has been slower, which keeps their overhead low and their pricing aggressive. For property managers whose primary concern is having an officer present at the lowest possible rate, Imperial’s model works. For those who want GPS verification and digital incident reports, the pitch is harder to make.

What’s Real and What’s Marketing

Let me be direct about the technology claims circulating in Memphis security proposals right now.

GPS patrol tracking: Real, proven, and worth paying for. If your security company can’t show you a GPS log proving their officer actually walked your property at 2 a.m., you’re trusting a paper sign-in sheet that’s easy to fake. Multiple Memphis firms offer this. Ask for it.

AI-powered video analytics: Mostly marketing in the Memphis market. True AI video analytics, where software automatically detects threats, identifies unusual behavior, and alerts operators without human input, exists. It works reasonably well in controlled environments like data centers and airport perimeters. For a Memphis apartment complex with varying lighting, weather, and thousands of residents moving in unpredictable patterns, the false alarm rates are still high enough to frustrate monitoring center operators. The technology is improving fast. Right now, most “AI analytics” being sold in Memphis proposals amounts to basic motion detection with better marketing copy.

Real-time incident reporting apps: Real and useful. An officer who files an incident report from a phone app with photos, GPS stamps, and timestamps gives you a better record than a handwritten log retrieved two days later. This is table stakes technology that every security company should offer. If yours doesn’t, switch.

Drone surveillance: Early experimental stage in Memphis. A handful of security companies nationally have FAA Part 107 certified pilots and drone surveillance programs. In Memphis, I’m aware of two companies testing drone patrols for large commercial properties, neither of which has scaled beyond pilot programs. The regulatory environment is complex. Flying drones over populated areas requires FAA waivers that most security companies haven’t obtained. Drone surveillance will eventually be common. It’s not ready for your apartment complex today.

Mobile patrol apps with client access: Real and increasingly standard. Several Memphis companies give property managers login credentials to view patrol schedules, read incident reports, and communicate with security supervisors through a client portal. The quality varies enormously. Some portals are polished. Others look like they were built by a nephew who took a web development class.

How Property Managers Should Evaluate Proposals

If you’re reviewing security proposals from Memphis companies this year, here’s what to look for beyond the glossy technology claims.

Ask for a live demonstration. Don’t accept screenshots in a PowerPoint deck. Make the sales representative pull up their guard tracking system on a phone and show you, in real time, where their officers are right now. If they can’t do that, the GPS tracking they’re selling is either nonexistent or unreliable.

Ask about the technology’s failure mode. What happens when the GPS tracker loses signal in a parking garage? What happens when the incident reporting app crashes at 1 a.m.? What’s the backup? A company that’s actually using its technology daily will have answers to these questions because they’ve dealt with the failures. A company that installed the technology for marketing purposes will get uncomfortable.

Compare the total cost. A national firm charging $32 an hour per guard with technology included might be a better deal than a local firm charging $25 an hour plus $500 a month for a separate camera analytics subscription plus $200 a month for a GPS tracking add-on. Or it might not. Run the numbers for your specific property.

Check references from similar properties. A security company that successfully runs technology-integrated patrols at a Class A office building on Poplar Avenue might struggle with the same approach at a Section 8 apartment complex in Hickory Hill. The environments are different. The technology requirements are different. The officer skill sets are different. Ask for references from properties that match yours.

Where This Is Heading

Two years from now, the Memphis security companies that survive and grow will be the ones that figured out technology integration in 2024 and 2025. The firms that treat technology as a check-the-box marketing line will lose contracts to competitors who can prove, with data, that their officers actually patrol, actually respond, and actually report incidents in real time.

The nationals have a head start. They’ll always have a head start. What local and regional firms have is agility, lower overhead, and relationships. A property manager who’s been working with the same local security company for eight years isn’t going to switch to Allied Universal because of a slick app. She’ll switch if her current provider can’t answer the basic question: where was my guard at 3 a.m. last Tuesday?

That question used to be unanswerable without calling the guard directly and hoping he was honest. Now the GPS log answers it. The companies that embrace that transparency will win. The ones that resist it are telling you something about how they operate.

Every security company in Memphis is talking about technology this year. The ones worth hiring are the ones who can stop talking and show you the screen.

MJ

Marcus Johnson

Editor-in-Chief

Marcus covers the Memphis security beat with over 15 years of experience in trade journalism. Before joining MSI, he reported on public safety and law enforcement for regional outlets across the Mid-South.

Tags: Memphis security technology 2024AI video analytics security MemphisGPS patrol tracking Memphissecurity company technology comparison

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